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Marketing strategies combine social media, advertising, events, emails, and other tactics. However, getting a free press release will multiply all these efforts exponentially, bringing in tens of thousands of followers and potential leads. Writing a good release is the easiest method to get similar results.
What is a Press Release?
A press release is content that states news or a story related to a brand. It is an essential document; a media person should give the feature a free press release. Some media channels will provide media with features by focusing only on the business’s content.
On the other hand, sometimes the requirement is to give an interview and position the business as an expert to create another story.
Simply stating that follow this page is not going to get attention. Statements that are, however, consist of:
- Launching a new service, product, or business
- Conducting a survey
- Signing with a charity
- Winning an award
- Achieving a milestone
- Sharing a testimonial
- Announcing an acquisition
- Rebranding
An excellent way to get newsworthy content free press releases is to keep an eye on competitors’ press releases, which are getting higher engagements. The media is always looking for timeless stories to which people can emotionally relate.
Benefits of Writing a Press Release
Press releases are always an excellent way to get attention without spending a dime. Additionally, free press release distribution also has multiple benefits:
Cost-effectiveness
This aspect of the marketing mix requires no funds, which is beneficial for startups with limited budgets. Press releases posted online will bring potential leads and high-authority backlinks to the website, a win-win situation.
Control over the Narrative
A well-researched press release gives businesses control over how much information they want to put in the market. Brands can share important information about their product or service, followed by a solid call to action.
In case of any unfortunate situation, the media gives a chance to the business to clear its position in the market.
Increase the Content Marketing
Businesses that use PR distribution services increase their content marketing efforts. This results in increased website traffic and higher search engine rankings.
Publish on the Website
It is essential to publish the free press release coverage on the business website. This helps the businesses position themselves as industry thought leaders.
Press Release Format
A standard press release format consists of 7 steps:
- An attractive title
- Location of the business
- Lead paragraph
- Body paragraph
- Quotes
- Contact information
- Boilerplate
Types of Press Release
Press releases can be about anything but newsworthy. To generate publicity, here are the different types of press releases.
- Product launch
- Events
- Awards
- Rebranding
- Acquisitions
- New collaborations or partnerships
- Product updates
- Breaking news
Strategies for Free Press Release Distribution
It does not matter if the business has seasoned public relations experts or freshers; the following tips for free press release distribution will remain timeless.
Cold outreach
Take some time to start creating a list of journalists and media persons working in the same niche as the business and directly pitch the press release through email. While doing so, keep the pitch headline attractive to stand out from the pool of mass emails.
This little effort will increase the chances of getting an email open rate and a response from them. If this tactic does not work, try to find the selected journalists on LinkedIn and Twitter to build a connection with them.
Utilize Press Release Distribution Service
These companies have a direct list and connection with journalists and media people. Businesses with a budget for such services should quickly use them because the media coverage results will be exceptional.
Hire a PR expert
Another method is to hire a public relations expert who can write attractive content for distribution purposes. These experts usually have connections with the media and will help the business with a free press release.
Send time-sensitive news beforehand.
If the news is time-sensitive, send it to the journalists a few days earlier than the decided date just to be on the safe side. This will help them create a story without rushing the process.
Conclusion
Sending out press releases does not guarantee free press coverage. Although this can be an effective marketing tactic for businesses, it does not mean they should stop sending the pitches; instead, they must continue their efforts.
This way, brands will be able to catch the attention of journalists, increase brand reputation, and build connections with influencers, media people, and bloggers. Successful public relations are based on sustained efforts. If businesses get the free press release, keep the hype by sharing it on stories, websites, etc. Also, if businesses get frequent media coverage, remember to add the previous coverage in the boilerplate of the new one.
